We have teamed up with some of the UK's leading social entrepreneurs who will be providing insight and inspiration throughout the campaign by telling their story and shining the light on other social entrepreneurs through their involvement in the UK Social Entrepreneur Index selection panel. Find out more about our ambassadors below.


Lucy Findlay MBE

Lucy Findlay MBE has played a leading role in the UK social enterprise sector pretty much since the phrase was first coined. She is the founding Managing Director of Social Enterprise Mark CIC, the international social enterprise accreditation authority.


Lucy is publicly recognised as a key player in the sector and over the last ten years has developed the Social Enterprise Mark from a regional project to an internationally available accreditation, providing a clear standard for the social enterprise sector and added social value. She has been recognised through sector awards, as well as mainstream business awards. She was also appointed an MBE in the 2019 Queen’s New Year Honours, in recognition of her contribution to the social enterprise sector.


Lucy remains determined that social enterprise is a legitimate alternate business model and a powerful force to change society. This focus feeds into everything she and the organisation does. She promotes the importance of accreditation to ensure authenticity and verification of social impact and added social value.

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Kate Welch

Kate Welch is a passionate and inspiring social entrepreneur with a track record in employment and enterprise activities in regeneration areas, a catalyst for partnership working, and community involvement. Kate is recognised at a regional and national level as an excellent provider and leader of social and economic support services, combined with a reputation for innovative work in supporting social enterprises and developing the sector.


It was in recognition of this contribution that Kate was awarded an OBE in the 2008 New Years Honours for services to Social Enterprise in North East England and a Queen's Award for Enterprise Promotion in April 2016.

Kate is currently CEO and Founder at Social Enterprise Acumen and Acumen Community Buildings. She is also on the board of ACEVO, Durham Diocese and Church Urban Fund Joint Venture, and Acumen Community Development Trust.


Cameron Saul

Cameron Saul co-founded Bottletop in 2002 with a mission to empower artisans and young people through the creation of sustainable luxury fashion accessories.

Saul launched the music side of Bottletop through the UK wide 'Sound Affects' album series in 2005 and the contemporary art side through the 'Full Circle' program in 2009.

Bottletop has collaborated with brands including Mulberry, Narciso Rodriguez and DKNY and has partnered with  the Rio 2016 Olympics, BAFTA an the UN Foundation. Bottletop designs are worn by cultural icons including Emma Watson, Anna Wintour, Candice Swanepoel and Gigi Hadid.

Bottletop launched its first London flagship store on Regent St in October 2017; the world's first 3D printed store made from waste and ocean plastic.

The Bottletop Foundation supports health education projects in Ethiopia, Kenya, Zimbabwe, Brazil and the UK.

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Rachel Wang

Rachel Wang is a business leader, Entrepreneur and Creative. Rachel is Director of production company Chocolate Films, which creates video content for arts organisations and businesses. Founded with a social purpose, Chocolate Films offers media workshops to over 5000 young people each year. Rachel is creative director a video portrait of a city made up of 1000 short documentaries about Londoners.

Rachel is Trustee of National Portrait Gallery, UK Council Member of Creative Industries Federation. She holds two Honorary Doctorates in Law and Business. Rachel is a Freeman of the City of London and Fellow of Royal Society of Arts.


Paul Skidmore

Paul Skidmore is the founder and CEO of Rising Academies, a growing network of inspiring schools in West Africa. Launched in 2014, Rising provided emergency home schooling to children in Sierra Leone kept out of school during the Ebola Crisis, before opening its first school in April 2015. Rising has since grown rapidly to reach 10,000 students in 39 schools across Sierra Leone and Liberia. 


Before launching Rising Academies, Paul was a founding team member at the Tony Blair Africa Governance Initiative in Rwanda and Sierra Leone, and later served as Director of Projects and Deputy CEO. He began his career as a think-tank researcher and government strategy advisor in the UK, and has an MPA from the Woodrow Wilson School at Princeton University. In 2019 he was named a UBS Global Visionary.


Dr Andrew Bastawrous

Dr Andrew Bastawrous is CEO and co-Founder of Peek Vision, a social enterprise which develops smartphone technology to radically increase access eye care in some of the most challenging places in the world. Andrew is an Ophthalmologist (eye surgeon), and Associate Professor in International Eye Health at the London School of Hygiene & Tropical Medicine where he teaches on public health for eye health and leads a research portfolio.


Andrew has worked and undertaken research in over twenty countries including two years living in Kenya where he led a major eye disease study and the development and testing of Peek. He has received numerous awards for his work, including being selected as a TED Fellow, a World Economic Forum Young Global Leader and an Eye Health Leader by the International Agency for the Prevention of Blindness. In 2018 Andrew was made an Ashoka Fellow and UBS Global Visionary.

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Lucy Buck

Starting out as a TV producer and going on to create a highly successful charity in Uganda, Lucy’s driving force throughout her career is to change hearts and minds, tackle injustice and help people reach their full potential.


She founded Child’s i Foundation, raising over £6m and supporting more than 2,000 children from 168 orphanages back into families. The team later built a child protection system with the Ugandan government that now supports thousands of children to stay safely in families each year.


Since handing over the reins of Child’s i Foundation, Lucy has created The Good Company People, a social enterprise providing alternative care options for the elderly.

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Rosie Ginday

Miss Macaroon is passionate about providing only the very best, hand-crafted, premium macaroons for a sublime moment of indulgence, whether to mark a special occasion such as a wedding or as a gift for others. We also provide macaroons to other businesses and designer brands, often as an indulgent gift to their own customers, for branding and event purposes or via wholesale to sell in their own high-end establishments.

At Miss Macaroon indulgence is also a virtue as our social enterprise activities are supported through every macaroon we sell. We provide employment and training programmes aimed at
youngsters who may have slipped through the education system, are care leavers or find themselves homeless. This adds an entirely new and unique flavour to our macaroons, and one that
can truly be savoured and enjoyed beyond the mere eating of the Miss Macaroon product itself - we’re changing the world one macaroon at a time.

Rosie is a winner of the Enterprise Catalyst Social Entrepreneur 2015 awards, the Asian Business Young Entrepreneur Midlands Award 2016 and winner of the Ernst and Young Midlands Emerging Entrepreneur of the Year Awards 2016.