ShopAppy.com started in 2016 and is a digital platform that brings shops and services together in one place online. It is designed to encourage customers (both residents and visitors) to use local shops and businesses directly and more frequently and to help shops and businesses reach local customers who can then divert their online spending to local spending.
The initiative is growing fast as a shop local movement to support retailers and independent and small businesses in increasingly turbulent times. The aim is to help build sustainable local economies, town, city centres and markets and strengthen communities and businesses. To do this we need to change behaviours – retailers need to engage more online and collaborate, customers need to consider local alternatives and to move away from home deliveries.
ShopAppy provides a collective shop window and a campaign that promotes shopping local. It is an advertising window and collective eCommerce site for businesses to promote and sell their products or services together online with bookings and an easy click and collect service to increase footfall and most importantly spend.